Creative Man’s Corner...

Evolution of a Revolution

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Figures to File

Top 10 National Advertisers—1960

1. General Motors Corp. .....................................$168.5 million

2. Procter & Gamble Co. ......................................127.0 million

3. General Foods Corp. .......................................110.0 million

4. Ford Motor Co. ...............................................90.5 million

5. Lever Bros. Co. ...............................................80.5 million

6. General Electric Co. .........................................73.0 million

7. American Home Products ....................................65.0 million

8. Colgate-Palmolive Co. .......................................59.0 million

9. Chrysler Corp. ................................................56.9 million

10. R.J. Reynolds Tobacco Co. ...................................50.0 million

Top 10 National Advertisers—2006

1. Procter & Gamble Co. ..................................$4,898.0 million

2. AT&T .......................................................3,344.7 million

3. General Motors Corp. ...................................3,296.1 million

4. Time Warner ..............................................3,088.8 million

5. Verizon Communications ................................2,821.8 million

6. Ford Motor Co. ...........................................2,576.8 million

7. GlaxoSmithKline ..........................................2,444.2 million

8. Walt Disney Co. ..........................................2,320.0 million

9. Johnson & Johnson .......................................2,290.5 million

10. Unilever ...................................................2,098.3 million

Top 10 Agencies by Total Billing—1960

1. J. Walter Thompson Co. ...................................$370.0 million

2. Interpublic (McCann-Erickson) ..............................352.0 million

3. Young & Rubicam ............................................247.0 million

4. Batten, Barton, Durstine & Osborn .........................243.7 million

5. Dentsu Advertising (Japan) ..................................148.5 million

6. Ted Bates & Co. ..............................................130.5 million

7. Foote, Cone & Belding ......................................120.0 million

8. Leo Burnett Co. ...............................................116.7 million

9. Benton & Bowles .............................................114.0 million

10. N.W. Ayer & Son ............................................110.0 million

Top 10 Ad Agencies by Revenue—2007

1. Dentsu .......................................................$2,171 million

2. BBDO Worldwide* [Omnicom] .............................1,742 million

3. McCann Erickson Worldwide* [Interpublic] ...............1,619 million

4. DDB Worldwide* [Omnicom] ..............................1,432 million

5. TBWA Worldwide* [Omnicom] ............................1,292 million

6. JWT* [WPP] .................................................1,237 million

7. Publicis* [Publicis] ...........................................1,004 million

8. Hakuhodo [Hakuhodo DY Holdings] .........................943 million

9. Y&R* [WPP] ....................................................907 million

10. Ogilvy & Mather Worldwide* [WPP] ........................812 million