360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

GENERAL INQUIRIES: Info@AlloyMarketing.com

NATIONAL INQUIRIES: Gary Thomas GThomas@AlloyMarketing.com 312-525-3084

ALLOY MEDIA+ MARKETING

Alloy Media+Marketing has the insights and assets to engage consumers all day, every day, through contextually relevant environments.

Our unique surround strategy is designed to employ unavoidable media that drive consumer response.

We help clients integrate their messages in the everyday lives of tweens, teens, college students, young independents and other consumers nationwide.

We believe that reaching out to consumers in the places they study, work and play is the most effective, targeted and efficient way to activate brand recognition and awareness.

Our strategies, platforms and programs are unmatched. Out-of-home, print, online, direct marketing, sampling and promotions, events and field marketing: Our assets cut through the media clutter because they are fully integrated into the lifestyles of consumers and can’t be ignored.

Whether in school, at social spaces, on military bases or on the street, our programs are built to meet clients’ specific targets and goals, and deliver results.

Led by an experienced, knowledgeable team, we bring a legacy of professionalism, years of experience and well-established procedures and controls to every campaign we undertake. Effective, efficient programs for maximum ROI—that’s our goal. o

PLATFORM

PRODUCT

DESCRIPTION

TARGET AUDIENCE

MARKETING OPPORTUNITIES

Out-of-Home

Place-based signage

Our leading network of 100,000-plus location-based media boards reaches more than 75 million active consumers every month and includes schools, campuses, movie theaters, bars, military bases and social spaces nationwide.

Tween, teen, college, young independent and general market

In-school and on-campus: backlit and editorial displays; Nightlife and Cinema: backlit and restroom displays; plus ambient media, including guerrilla and mobile marketing, and more

Print

Specialty print platforms

Our specialty print platforms provide an uncluttered environment for unique programs and promotions—from college newspapers to elementary school book-covers to catalogs—that reach consumers, peers and parents.

Tween, teen, college, young independent and general market

ROP, spreads, full page, half page, quarter page, FSI, custom inserts, sponsored textbook covers and more

Online

Industry-leading digital assets

We reach the highest concentration of teens and college students online through integrated, social platforms with measurable results.

Teen, college

Home-page takeovers, sweepstakes, banners, rich media, videos and more

Direct Marketing

Sampling and Promotions

Events and Field Marketing

Response-driven postal and e-mail database

Venue-based distribution

Custom brand experiences

We own the most comprehensive, response-driven postal and e-mail database available: more than 25 million current, active young consumers and their parents.

Our sampling promotions rely on the strength of our vast network of venue partners—from schools to cinemas to retail locations nationwide.

We create custom brand experiences tailored to impact today’s consumer. We conceive, design, manage, staff and report on memorable events; 80-plus event programs, 10,000-plus event days executed annually.

Teen, college

Tween, teen, college, young independent and general market

Tween, teen, college, young independent and general market

Unparalleled access, reliable data including age, postal address, e-mail address, active buyer purchase history and more

Perfectly placed, highly effective and low cost: custom and co-op at venues nationwide

Custom events, mobile marketing, street teams, new customer acquisition, plus co-op event sponsorship, including Spring Break, mall tours and more

M8

NOVEMBER 6, 2006