360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A

GLANCE

AETN

At AETN, we make it our business to understand

the latest consumer behavior. Then we deliver

the multiplatform entertainment experiences

that meet the needs and desires of our massive

fan bases.

SIZZLING OPPORTUNITIES

235 E. 45th St. New York, N. Y. 10017 www.aetv.com www.history.com www.biography.com

Our supercharged transformation from a cable TV company to a content powerhouse means we are reaching highly attractive consumers—every day and on a grand scale.

sea of more and more cable choices. Our hyper-branded minisites extend great on-air franchises.

Supported by A&E’s most ambitious launch campaign ever, the multiple-award-winning phenomenon will be available to a new, bigger audience when it debuts in January ’07, with customized integration options across our media platforms.

New from The History Channel:

ON

Peter Olsen
SVP, Sales & Solutions,
A&E and The Biography Channel
212-210-1431
Peter.Olsen@aetn.com

Amy Baker SVP, Ad Sales & Solutions, The History Channel 212-210-9096 Amy.Baker@aetn.com

Melinda McLaughlin SVP, Insights & Marketing Solutions, AETN 212-210-9105 Melinda.McLaughlin@aetn.com

AETN is home to powerful brands, and our family just keeps growing. A&E, The History Channel and Biography serve as the foundation as we develop and launch exciting new experiences across all the new digital platforms:

• The History Channel: A unique and powerful brand serving top-notch, passionate audiences. And our sights are set on history everywhere. Check out our new broadband player with channels such as Exploration and Science & Technology, and interactive time lines that take curious minds on journeys through time.

Launched on Oct. 9, this new series set the record as The History Channel’s most-watched series premiere ever. Custom-built multiplatform sponsorship opportunities can offer up a highly desirable audience for advertisers.

people destination, and you won’t find another like it.

initiatives exploding onto the small screen, it’s clear that the AETN properties are continuing their resounding splash in the 360° waters—reaching out to consumers and fans everywhere. o

ON

The History Channel’s “Modern Marvels,” in partnership with the National Inventors Hall of Fame, brings you this national invention competition. Exciting opportunities available.

• A&E: Greatest resurgence in cable TV history, blasting into the Top 10 and on its way to Top 5 in a

• Biography: On-air or across digital platforms, it’s the

With our aggregated broadband video players, our download-to-own offerings, new AETN mobile content and user-generated

The eagerly awaited annual event has moved to its new home on The Biography Channel, with impactful, creative and fun multilevel promotion and content extensions, especially online.

M6

NOVEMBER 6, 2006