360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

EXPERTS ON CALL

ADVERTISING.YAHOO.COM

Bringing you the information and inspiration you need to evolve with the industry.

SITE HIGHLIGHTS

There’s nothing traditional about advertising these days. That’s what makes integrated marketing campaigns so vital to a brand’s success. Yahoo!’s knowledge and technology will help you make the most of your online media.

We know that when it comes to graphical and search advertising, it doesn’t have to be either/or. Yahoo! has the unique ability to offer both successfully. Plus you can depend on our category experts to know the ins and outs of your business. They’ll help you strategize, analyze and reach your target audience with the right message.

What we all do for a living has never been more important or more fundamental to business. Markets have been fragmented, products have proliferated, audiences are virtually atomized.

Everything, in a word, has changed. And in a changing world, smart, agile people— and companies—can and will prosper. The key is perspective.

Creativity, teens, women, broadband—we’ve covered them all. Check out our video-taped conferences and original research, plus see what’s ahead.

Contact these specialists or visit the site for more specific industry expertise.

Beth-Ann Eason Graphical Advertising 212-381-6923 graphical-expert@yahoo-inc.com

Find out how Yahoo!’s unique award shines a purple spotlight on people who do truly remarkable, innovative work.

Ann Frisbie Search Advertising 408-349-5251 search-expert@yahoo-inc.com

That's why we created adver- tising.yahoo.com. It’s also why we’re adding to, refor-matting and enriching it. We invite you to explore the site and hope that all of the enhancements and new features on the way will be a great resource for you. We hope the site finds its way into your world to give you new insights and inspiration. After all, we built advertising.yahoo.com—and are working to take it to the next level—just for you. o

Gain inspiration from our collection of new, begged and borrowed video interviews of some of the brightest advertising minds in history.

What’s Inside:

Get ready for these exciting new areas on advertising.yahoo.com—coming soon.

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Original Research

Discover the latest innovative ways to look at industry issues through quantitative and qualitative analysis. Then, more importantly, find out how to put the findings to work for you. By acting on these discoveries, you can be a part of the industry’s movement toward a better future.

Charlie Thomas Book Club

How can you keep up with the latest thinking and broaden your perspective? Read. In that spirit, we’ve created the Charlie Thomas Book Club (named for one of our favorite Yahoos who happens to be a one-man reading machine). We invite you to share important new books about the business—or any other related subject—that the rest of us might enjoy, too.

Industry Solutions

Whatever your business goals, let Yahoo! be your marketing engine. Check out our tips, tools and comprehensive suite of products and services for different industries, plus connect with our team of trusted advisers. They’re all leaders in their fields with proven track records of success. For a closer look at who we are, see our solutions by industry for Auto, CPG, Entertainment, Finance, Pharma, Retail, Tech/Telco and Travel.

Guest Editorial

From what works to “ah-ha moments” in advertising, the industry’s influential thinkers will reveal how they view success, innovation and technology.

Creative Gallery

Join us in celebrating creativity throughout history. Be sure to check out the 2006 award show season’s winners as well as big ideas from the industry’s most influential agencies and companies.

Industry Calendar

Be sure to bookmark what may be the first (and only) integrated industry event calendar. We’ve coordinated with the Four A’s, the ANA, the DMA, the AAF (and every other alphabetical entity we can find) to list their events—all in one place.

Yahoo! Central

Looking to improve ROI? Consider this the shortcut to getting all the marketing tools you need. Graphical advertising information, sponsored search advertising details, industry careers from Hotjobs, Summit Series insights and sales contacts, to name a few.

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NOVEMBER 6, 2006