360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

Rick Beispel
Senior VP
VH1 National advertising sales
212-846-7090

VH1

VH1 just posted its 17th consecutive quarter of total viewer growth—proving that our viewers can’t get enough of our music and pop culture programming.

SIZZLING OPPORTUNITIES

VH1’s weekly countdown of the hottest viral videos on

the Internet reaches viewers across multiple platforms at ever-increas-ing rates. The weekly series, co-produced with partner IFILM and hosted by comic Patrice O’Neal, is a hit on TV, on VSPOT and on VH1 Mobile.

Mark McIntire
Senior VP
VH1 Integrated marketing
212-846-7862

Larry Gelfand
VP
VH1 Digital advertising sales
212-846-4165

Michael Finn Director, VH1 Classic and VH1 Soul advertising sales 212-846-8162

Their strong desire goes beyond our linear network and our other channels VH1 Classic and VH1 Soul. Our adult 18-49 viewers connect with and often shape our original content on any screen that they want— whether it’s online, on mobile phones, through podcasts, on video-on-demand or even online with VH1 Games.

As an early adopter in the digital space, VH1 has the ability—and proven track record—to engage our viewers in any medium they choose. Our advertising partners look to us to leverage all our viewers’ touch points to help create high-impact opportunities that thread through all our platforms.

How many ways can viewers experience VH1?

• They can be among the

7.5 million people who tune in to the season finale of “Flavor of Love.”

• They can download our “Best Week Ever” daily podcast.

• They can watch exclusive “Storytellers” performances by the Dixie Chicks and Pearl Jam on VSPOT, VH1’s broadband channel.

• They can catch up on the funniest viral videos from “Web Junk 20” on VH1 Mobile.

• They can vote at

VH1.com to determine the winners of our “VH1 Big in ’06 Awards.”

• They can enjoy never-before-seen performances from VH1 Classic on VH1 On Demand.

VH1’s “Best Week Ever” series has extended its reach through its daily podcast

and online destination Bestweek- ever.tv. The multiplatform phenomenon provides a hilarious review of the entertaining news and pop culture developments that make the past week the “best week ever.”

The “VH1 Rock Honors” tribute concert on all VH1 screens salutes

the groundbreaking bands of rock, the seminal events and the influential people who made a lasting mark on the history of hard rock.

Our viewers know and love that we are their music and pop culture authority—in all ways. o

PLATFORM

PRODUCT

DESCRIPTION

MARKETING OPPORTUNITIES

Television

VH1, VH1 Classic, VH1 Soul

Our TV screens connect adults 18-49 viewers to the entertaining music, artists and pop culture programming that matters to them most through series, specials, live events, exclusive online content and public affairs initiatives.

Online

VH1.com, VSPOT

Our Internet and broadband sites give consumers self-directed, deep-dive experiences into the VH1 content they crave—shows, music and original online programming. They are the critical hubs that keep viewers connected to the brand daily.

Mobile

VH1 Mobile

VH1 Mobile gives viewers the content they love in the palm of their hands with streaming video, ringtones and graphics from VH1’s top shows and events. VH1 Mobile also provides VH1 News coverage of the day’s top music and pop culture happenings, as well as interview clips and music videos.

Podcasts

VH1 Podcasts

Viewers access convenient, downloadable versions of VH1’s most popular broadband video, including VH1’s “celebreality” programming, daily “Best Week Ever” commentary, VH1 News clips offering celebrity interviews and the latest news from the worlds of music, movies and pop culture.

VOD

VH1 On Demand

Our on-demand brand extends viewers’ VH1 experiences with musical performances, concerts and artist interviews, as well as full episodes from select VH1 series under both the VH1 and VH1 Classic brands. Content from VH1’s series include episode sneak peeks, Q&A segments with show cast members, behind-the-scenes clips and outtakes exclusive to the VOD platform.

Video Gaming

VH1 Games

From VH1 Classic Arcade games from the ’70s, ’80s and ’90s, to new, original titles tied to VH1’s hit franchises, VH1 Games appeals to all audiences through a vast collection of word games, action games and puzzles.

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NOVEMBER 6, 2006