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SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

_{AT A} TV GUIDE

^GLANCE With proven multiplatform success for dozens of advertisers, TV Guide understands the needs of today’s ^{CORPORATE MARKETING} marketers and can deliver strategic programs for any category.

Steve Scebelo

Senior VP, Marketing

610.293.8910 steven.scebelo@tvguide.com

MAGAZINE

Pete Haeffner

Senior VP, Publisher 212.852.7423 pete.haeffner@tvguide.com

CHANNEL

INTERACTIVE PROGRAM GUIDES

ON DEMAND

Richy Glassberg

Senior VP, Sales 212.852.7333 richy.glassberg@tvguide.com

In an increasingly complex media landscape, people need a resource to help them experience the best of television as simply as possible, whether it’s analog or high-definition, cable or broadcast, on an iPod or the Internet. Across a multitude of platforms and built on an unmatched heritage, TV Guide delivers the total solution. We provide not only exclusive entertainment content and unsurpassed guidance to engaged consumers, but also a unique and targeted environment to maximize impact for our marketing partners.

ONLINE

MOBILE

Jim Hoos

National Sales Director 212.852.7430 jim.hoos@tvguide.com

TV Guide’s cross-platform offerings— Magazine, Channel, Interactive Program Guides, On Demand, Online and Mobile— reach 73 million consumers weekly. This media powerhouse gives advertisers the strategic opportunity to surround consumers and promote their products across one seamless brand. The end result? Incredible and immediate exposure for their message.

Engaging consumers whenever and wherever they turn for television entertainment

As television evolves, TV Guide will continue to be at the forefront, leading the way for viewers and marketers.

PLATFORM

Print

PRODUCT

TV Guide Magazine

DESCRIPTION

Full-size, 4C weekly magazine that provides TV enthusiasts with behind-the-scenes scoop on the most talked about shows, plus expert guidance and recommendations on the best of television.

TARGET AUDIENCE

A25–54;
Total audience: 16 million¹

MARKETING OPPORTUNITIES

Network partnerships; Targeted editorial adjacencies; Retail promotions; Cover wraps and high-impact inserts; Consumer promotions

Television

TV Guide Channel

Fully distributed guidance and entertainment network that celebrates TV and helps consumers decide what to watch. Signature programs include: “Watch This,” “TV Watercooler,” “Idol Tonight,” “The Fashion Team” and award show Red Carpets.

A18–49;

Available in 80 million homes²

Program sponsorships; Custom integrations and branded entertainment showcases that drive tune-in to specific programs; Nationally addressable ads; In-grid listings banners

Interactive Program Guides (IPG)

Consumer Electronics;

Digital Cable

Interactive point-of-decision guidance on digital cable and in select TV sets.

A18–49;

Ads available in 11 million total households³

Interactive ads that can set a reminder or record a program, plus click through to more program information

On Demand

TV Guide Spot

TV-focused entertainment and guidance for the on demand generation. One of the most widely distributed On Demand networks. Available through digital cable and on broadband ( tvguide.com and aolvideo.com).

Early adopters; A18–49 with an urban skew; Available in more than 27 million homes⁴

Pre-, mid- and post-roll opportunities, plus custom integrations and sponsorship of programs

Web Site

TVGuide.com

A leading television information and entertainment destination, offering best-in-class entertainment search functionality, robust community features and personalized user preferences.

A18–49;

Total audience: 4.2 million users⁵

Mobile

TV Guide Mobile

Mobile listings guide and video content for on-the-go TV fans; Mobile-specific, short-form video content from TV Guide Channel.

A<30;

Total audience: 7 million registered users (Japan and U.S.)⁴

High-impact creative advertising adjacent to targeted editorial and user-generated content; Web site sponsorships and takeovers; Custom mini-web site design; Consumer promotions and e-mail marketing

Text-based and call-to-action messages in the Text Message Search function

Events

Annual Emmy
After Party;
Red carpet premiere/
finale screening parties

High-profile Hollywood events

Varies, depending on the event

Sponsorships, co-branding, select markets, sampling, cross-platform content coverage (requires editorial approval)

Sources: ¹MRI Spring 2006 Publisher’s Estimate ²Nielsen Universe Estimate ³Internal Estimate ⁴GMST Internal Data ⁵ 9/06 Media Metrix

M42

NOVEMBER 6, 2006