3600 MEDIA GUIDE
SPECIAL ADVERTISING SECTION OF ADVERTISING AGE
AT A GLANCE
SONY PICTURES
TELEVISION
Advertiser Sales
550 Madison Ave.
New York, N. Y. 10022
SIZZLING OPPORTUNITIES
OPPORTUNITIES INCLUDE:
• 30-second spots
Amy Carney Executive Vice President 212-833-4039
Stuart Zimmerman SVP Advertiser Sales 212-833-8418 :30 Commercials Product Integration
important and more valuable than ever before. Sony Pictures Television features an exceptional portfolio of syndicated programming, including some of the most-popular and best-loved programs of all time.
• Nontraditional formats
Joe Tafuri SVP Advertiser Sales 212-833-6398 High Definition Product Integration
Doug Frederick VP Advertiser Sales 212-833-4639 :10 Sponsorships Product Integration
SONY PICTURES TELEVISION
Providing outstanding opportunities in televi- advertisers some of the sion and emerging new media—reaching con- most sought-after opportu- nities on the Internet, sumers across all walks of life. including online extensions of its branded TV content, digital entertainment chan- • 10-second spots nels and emerging digital • Sponsorships platforms such as Grouper, a video-sharing and con- • Integrations tent distribution site that enables advertisers to capitalize on the popularity of user-generated content and viral marketing. These • High-definition platforms allow virtual communities of passionate • Preroll consumers to form and • In-stream interact with your brand. With its accessible user • Banners interface, Grouper allows advertisers to capitalize on • Paid video search the power of viral distribu- tion. • Rich media
Sony Pictures Television Advertiser Sales is a dynamic and innovative company ideally positioned to help advertisers achieve their media goals in today’s challenging marketplace. With assets across new and traditional media, SPT Advertiser Sales offers clients a variety of outstanding advertising opportunities to maximize reach and create effective, customized solutions.
Travis Howe
VP Sales Strategy
212-833-5783
Online Extensions, Digital
Channels, Cross-Platform
SPT Advertiser Sales features exceptional opportunities in two of the most important advertising platforms: TV and digital.
In fact, in February 2006, SPT’s programs were seen by more than 158 million unique viewers—56% of all persons in the U.S. SPT Advertiser Sales offers advertisers a number of ways to advertise in these programs including 30-second spots, 10-second spots, sponsorships, integration and high definition.
• Flash games
• Branded channels
TV continues to be the best way to reach mass audiences, making it more
As video entertainment migrates online, SPT Advertiser Sales offers
SPT Advertiser Sales offers an array of outstanding opportunities in television and digital to deliver powerful solutions for advertisers. o
• Branded video players
PLATFORM
:30 Commercials
:10 Sponsorships
Online Extensions
Product Integration
Digital Channels
Video-Sharing Site
Cross-Platform
High Definition
PRODUCT
30-second TV advertising in SPT’s exceptional lineup of first-run and off-net syndicated programs
10-second TV advertising with promotional and closed-cap-tioning sponsorships that are embedded in program content
Online advertising with video prerolls, in-stream video and banners
Custom segments and title sponsorships in SPT first-run TV programs and original short-form broadband content
Funny Bone, AXN
Grouper
Custom advertising solutions
INHD, “Wheel of Fortune,”
“Jeopardy!”
DESCRIPTION
SPT programs cover all genres and dayparts, reaching virtually every audience—delivering strong, consistent ratings while providing a true alternative to broadcast and significantly outperforming cable
Short-form ads are effective with viewers and deliver exceptional value for advertisers, especially when used as part of a larger media plan
Extends advertising presence in SPT programming online—simultaneously enhancing the experience of existing viewers while reaching out to new online audiences as well
Integration cuts through the clutter, circumvents commercial avoidance and engages viewers by featuring brands and products directly in the content of the program
Online advertising opportunities in branded-video content on two genre-based, digital entertainment channels (comedy and action, respectively)
Multiplatform video distribution network focused on watching, sharing and creating user-generated video—offers outstanding digital advertising opportunities
Integrated marketing campaigns that employ Sony’s world-class portfolio of assets from TV, films, music, home entertainment and electronics
INHD is the premier hi-def cable network, featuring some of the best HD content 24/7—it’s the ultimate product showcase for the ultimate audience
TARGET AUDIENCE
Women in daytime, young adults in access and fringe, men in late night and families on weekend mornings
Adults in prime access, women in daytime, young adults in access and fringe, men in late night
Fans seeking to enhance their relationship with SPT program brands, new viewers who are not available to watch on TV and other online entertainment seekers
Adult viewers in access, women in daytime and young adults online
Online viewers who actively seek out programming and prefer to control their own entertainment experiences
Young adults who interact with entertainment content—individuals who consume online video and actively create and share their own as well
Consumers across all walks of life connecting with advertisers through Sony’s numerous touch points
Upscale consumers who are early-adopters, opinion-influencers as well as technology and entertainment enthusiasts
MARKETING OPPORTUNITIES
Program-specific buys; 1A positioning; exclusive national pods; shorter breaks; less clutter
Sponsorship announcements further engage viewers and enhance positive association for brands; jackpot sponsorships available in “Wheel of Fortune” where brand is integrated into game play
Preroll advertising for “The King of Queens” broadband clips; “The Greg Behrendt Show” player streams entire show online (ad-supported); banner placement on all SPT program Web sites
Integration of brands and products in “Wheel of Fortune” and “The Greg Behrendt Show”; verdict sponsorships in “Judge Maria Lopez”
Preroll, in-stream and banner advertising in branded entertainment content
Preroll, in-stream and banner advertising in viewer-created content that can be viewed online or downloaded, paid video search, rich media, branded Flash games, branded channels and custom landing pages
Downloads, CD inserts, customized digital campaigns, rewards programs
Hi-def commercials, nontraditional commercial formats, product integration, sponsorship opportunities, category exclusivity, prime positioning in uncluttered environment
M40
NOVEMBER 6, 2006
References:
Archives