360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

CABLE NETWORKS & VOD HGTV 91 million households Food Network 90 million households DIY Network 40 million households Fine Living TV Network 39.6 million households Great American Country (GAC) 39.6 million households Jon Steinlauf SVP Scripps Networks 212-549-2859 jsteinlauf@scrippsnetworks.com INTERACTIVE & BROADBAND HGTV.com 5.8 million average monthly unique visitors FoodNetwork.com 7.2 million average monthly unique visitors DIYnetwork.com 2.5 million average monthly unique visitors FineLiving.com 643,000 average monthly unique visitors GACTV.com 431,000 average monthly unique visitors HGTVPro.com 503,000 average monthly unique visitors Jeff Meyer SVP Scripps Networks Interactive 415-954-8572 jmeyer@scrippsnetworks.com * Source: Nielsen//NetRatings 1/06–9/06 average monthly unique visitors; home and work combo panel

SCRIPPS NETWORKS

Since launching HGTV in 1994, Scripps

Networks has become the leader in lifestyle media, developing some of the most relevant content available on television, the Internet, satellite radio, in books and magazines, and on today’s emerging media platforms.

SIZZLING OPPORTUNITIES

Scripps Networks, a division of The E. W. Scripps Co. (NYSE:SSP), is comprised of the favorite lifestyle brands—HGTV, Food Network, DIY Network and Fine Living TV Network—as well as the country music network Great American Country (GAC).

Networks also has launched a dozen e-newsletters, video-on-demand, an array of broadband channels, mobile content and high-definition channels HGTV-HD and Food Network-HD. In addition, our programming is seen in more than 170 countries on seven continents.

“HGTV Design Star” returns with a new cast of designers, all vying for their chance at TV stardom.

Today we are leading the interactive media revolution. Our TV networks are complemented by companion Web sites, collectively attracting more than 13.4 million* unique visitors every month, making our sites the top online destinations in their respective categories. Scripps

With a stable of multiple lifestyle media outlets, Scripps Networks offers a variety of sponsorship opportunities for advertisers that want to reach upscale viewers who are passionate about and engaged in lifestyle programming and content. o

In second-quarter ’07, Food Network honors America’s most innovative culinary artists and inventions in the premiere of “Food Network Awards.”

Food Network’s top talent prepares dishes, discovers new trends and helps online users tackle everyday meal planning.

PLATFORM

Cable Networks

PRODUCT

HGTV

Food Network DIY Network Fine Living Great American Country (GAC) HGTV-HD Food Network-HD

DESCRIPTION

Lifestyle programming that relates to viewers’ interests and passions; leading the way with a solutions-based approach to advertising when content provides a relevant environment for advertising.

TARGET AUDIENCE

Prime destination for upscale 75K+ adults 25-54 highly engaged and motivated to act.

MARKETING OPPORTUNITIES

• Commercial spots

• Show sponsorships

• Short-form sponsorships

• National consumer promotions

• Cross-network packages

• Custom content/product integration

• Standard and serialized vignettes

• Show promos

Interactive

HGTV.com FoodNetwork.com DIYnetwork.com FineLiving.com GACTV.com

Exciting destinations for original content, engaging video and powerful interactive tools as well as a complement to Scripps Networks’ leading lifestyle cable networks.

Prime destination for upscale 75K+ adults 25-54 highly engaged and motivated to act.

• Newsletters

• 300x250, 160x600, 728x90 and preroll video ad units

• Logo entitlement

• Sponsored content

• Custom opportunities such as sweepstakes, home page takeovers, microsites, custom online video and integrated Web promo spots

Broadband

Vertical Channels: HGTVPro HGTV KitchenDesign HGTV BathDesign DIY Woodworking

Podcasts

Vertical channels are video-based, topic-focused online channels that provide take-away content and interactive tools.

Podcasts are free, downloadable show premieres and online series featuring Scripps Networks’ most notable personalities.

Prime destination for upscale 75K+ adults 25-54 highly engaged and motivated to act.

• Integrated sponsor videos

• 300x250, 728x90 and preroll video ad units

• Logo entitlement

• Custom opportunities

• Webisode sponsorship

VOD

HGTV On Demand Food Network On Demand DIY Network On Demand Fine Living On Demand Great American Country On Demand

Contains Scripps Networks’ highest-rated and popular network series and specials, country music videos and compilations produced exclusively for VOD.

Prime destination for upscale 75K+ adults 25-54 highly engaged and motivated to act.

• Long-form advertising messages up to 5 minutes

• Custom video showcase

• Exclusive show ownership

M38

NOVEMBER 6, 2006