360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

RODALE MARKETING SOLUTIONS Michelle Harmon-Madsen Executive Director 212-573-0268 michelle.harmon@rodale.com

SALES DIRECTORS Tom Chisholm Detroit 248-637-1353 tom.chisholm@rodale.com

RODALE MARKETING SOLUTIONS

The primary point of access to the impactful media and marketing resources of Rodale Inc., the leading publisher of information on healthy, active lifestyles for more than 60 years.

SIZZLING OPPORTUNITIES

Randy Holloway
Chicago
312-696-4103
randy.holloway@rodale.com

Debra Sanders
New York
212-808-1644
debra.sanders@rodale.com

Rodale Marketing Solutions puts creativity and imagination to work, leveraging a family of assets and the unique ability to connect with millions of passionate, healthy, active consumers to produce integrated marketing programs.

marketing experts develops partnerships that are driven by the need for Rodale’s content expertise and market authority. Multiplied in print, online, at live events and through cross-platform media, their strategic programs go beyond a great first impression. They deliver targeted solutions that surpass their partners’ objectives. o

Jeep Geocaching

In its third year, the Jeep Geocaching program has been a mainstay in Jeep’s promotional efforts to support new vehicle launches and reinforce the brand as the forefront of authenticity among adventure-seeking consumers. Developed by Rodale Marketing Solutions, the program has gained a loyal following and provided for millions of contest and sweepstakes entries.

A new magazine from Rodale Custom Publishing, You24 combines the brand power and expertise of 24 Hour Fitness, the health club leader, and Rodale. Just as 24 Hour Fitness health clubs empower their members to integrate fitness into their lives, You24 is the center of a powerful marketing universe— including print, direct marketing, in-club, place-based messaging and an online affinity program.

Working hand in hand with clients, this team of sales and

Print promotion across Rodale titles announces the launch of the challenge. Consumers may follow Jeep travel bugs, participate in a photo contest and enter a sweepstakes at jeep.geocaching.com.

George Sansoucy
New York
212-297-1522
george.sansoucy@rodale.com

Lipton Live Well Challenge Rodale Marketing Solutions’ partnership with Unilever’s Lipton Tea invited consumers to take the Lipton Live Well Challenge. As presenting sponsor of Bicycling’s USA 2006, Lipton promoted the healthy benefits of drinking three teas a day and getting active to promote a healthy lifestyle.

Lipton’s Live Well Challenge was promoted via magazines, newspapers, online, events, sampling and direct mail promotions.

The Lipton “footprint,” (far right) executed at festivals and other consumer events, featured both educational and interactive elements, encouraging consumers to take the Live Well Challenge.

Launched in October 2005, Women’s Health made an immediate and powerful impact on the market. The magazine’s voice is clearly resonating with readers and advertisers alike. With unprecedented speed, consumer demand pushed the rate base from 400,000 to 750,000. Advertisers have had a similarly enthusiastic response to the title, resulting in a 202% increase in ad pages (‘06 first half vs. first half ‘05) and a 417% growth in ad revenue for the same period.

PLATFORM

Magazines

Interactive

Custom Publishing

Books

Events

PRODUCT

The leaders in healthy, active lifestyles, including Backpacker, Best Life Bicycling, Men’s Health, Mountain Bike, Organic Gardening, Prevention, Runner’s World and Women’s Health

Web sites and interactive capabilities that extend the credibility and quality of our brands well beyond the printed page

Award-winning, branded content, design and distribution

The largest independent book publisher in the U.S. with both trade and direct channels

Largest grassroots network of events targeting the healthy, active-lifestyle consumer

DESCRIPTION

Category veterans and exciting new titles, including global brands published in more than 45 countries

Reliable, actionable information, content and tools; real-time advice from top experts

Brand-based editorial that engages consumers on an emotional level and creates closer customer relationships

Source for quality nonfiction, from health, fitness and sports, to cooking, gardening, spirituality, nature and the environment

Full-service, turnkey event marketing capabilities link brands directly to healthy, active-lifestyle consumers

TARGET AUDIENCE

32 million readers who seek credible, authentic information and practical, hands-on ways to put their passions into practice

A robust community of health and active-lifestyle enthusiasts willing to share their knowledge and passion:

3.4 million unique visitors, 56 million impressions

Developed against brand targets

Active readers and consumers seeking more information within and surrounding our subject areas

7,500 fitness events nationwide 3.6 million participants 7.4 million spectators

MARKETING OPPORTUNITIES

Special sponsored sections, custom advertorials, high-impact units, supplied inserts, polybags, cover wraps

Special sections, rich media/video, custom products, contests/sweepstakes, consumer surveys, e-newsletters

Magazines, books, newsletters, direct mail, Web sites and e-newsletters, database management and marketing, retail-based programs, loyalty and acquisition programs

Book excerpt in multi- or single-page format, sponsored online community, books as premiums, author appearances, sponsored author tours

Branding, sampling, race sponsorship, retail activation, event/program management and execution, sales promotion, cause-related marketing, custom-created programs

Direct Marketing

Broad range of files with selectivity and universes not commonly found in other lists

Timely, targeted information that helps marketers create relevant consumer messages

More than 25 million healthy, active consumers

Database, modeling/marketing, customer profile, postal and e-mail, retail activation, online sponsorships, custom-created marketing programs

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NOVEMBER 6, 2006