360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

READER’S DIGEST Ben Madden Publisher 212-850-7291

SELECCIONES Elizabeth Bradley Publisher 212-850-7212

EVERY DAY WITH RACHAEL RAY Christine Guilfoyle Publisher 212-850-7123

TASTE OF HOME MEDIA GROUP J.P. Perkins VP-advertising director 312-540-4816

HOME AND GARDEN GROUP Rick Straface Publisher, The Family Handyman and American Woodworker 212-850-7114

ALLRECIPES.COM Carl Trautmann Senior VP-advertising sales 203-662-1227

THE READER’S DIGEST ASSOCIATION

Fully engage consumers in every marketing channel through the PowerHouses of Reader’s Digest—RDA’s food, health, and home and garden products and services.

If you think the Reader’s Digest Association is just the flagship magazine, think again. RDA is a full-scale media company that delivers what consumers want most in channels they choose every day. Integrated solutions for advertisers begin with RDA magazines and encompass every medium.

home cooks, strengthens what is already the largest food franchise of any publisher. Taste of Home anchors RDA’s food assets with the world’s highest-circulation food magazine plus Taste of Home Cooking School shows that attract 300,000 consumers each year.

With a rate base of 10 million, and 38 million readers, Reader’s Digest magazine has the word-of-mouth power to push trends, products and ideas into the mass marketplace. Every Day with Rachael Ray is the fastest-launching food magazine in history, and the recent addition of Allrecipes.com, with its rabid fan base of 15 million

The cornerstone of RDA’s Home and Garden Group is The Family Handyman, America’s best do-it-yourself magazine. And RDA has been a leader in the Hispanic market since 1971 with its Spanish-language publication, Selecciones.

RDA magazines are the front door to connecting with consumers through print, online, direct mail, TV, radio, events and at retailers. o

PLATFORM

PRODUCT

DESCRIPTION

MARKETING OPPORTUNITIES

Print

77 magazines worldwide with a total circulation of 36 million and reaching more than 100 million readers

Reader’s Digest: 38 million readers, 10 million rate base Every Day with Rachael Ray: 6.7 million audience, 1.3 million rate base Selecciones: 3 million readers, 375,000 rate base Taste of Home: 17.7 million audience, 3.5 million distribution The Family Handyman: 4.4 million audience, 1.125 million rate base

ROB advertising, inserts, advertorials, cards, gatefolds, newsstand specials and custom publishing such as The Family Handyman New Homeowner Special Edition

Digital

Combined reach of 9 million monthly unique visitors

rd.com: redesigned site plus the digital edition of Reader’s Digest rachaelraymag.com, shoprachaelray.com and rachaelray.com usa.selecciones.com tasteofhome.com: America’s Recipe Box online thefamilyhandyman.com Allrecipes.com: 7 million unique visitors, 75 million page views per month

Customized microsites and integrated advertor-ial, podcast segments and commercials, streaming video, rich media, community features, embedded keyword, feature and ingredient sponsorships, co-branded contests and sweepstakes, consumer panels, mobile

Retail

Integrated programs through partnerships with major retailers

Reader’s Digest: In-store programs at Wal-Mart, Kroger and Rite Aid

Every Day with Rachael Ray: Custom opportunities at specialty retailers

Selecciones: Annual advertising sections with targeted retail promotions

Taste of Home: Newsstand publications in Wal-Mart, Kmart and grocery stores; tie-ins with Taste of Home Cooking Schools

The Family Handyman: Special programs and “bookazines” sold in all major supermarket chains, Wal-Mart, Target and home & garden centers

Allrecipes.com: Special publications and “bookazines” sold in major supermarket chains, Wal-Mart, Target and cooking retailers

Polybag promotions, in-store exposure, gift-with-purchase promotions, sweepstakes, advertising in newsstand publications

TV/Radio

Movies, TV specials, TV series and radio tie-ins

Reader’s Digest: Partnerships with Lifetime, Discovery Channel and Fox Home Entertainment, Healthy Living TV

Taste of Home: Radio tie-ins with Taste of Home Cooking Schools

The Family Handyman: Custom programs with The Family Handyman, American Woodworker and syndicated Carey Brothers’ “On the House” radio show

TV advertising, DVD package ride-alongs, in-book tune-in ads and product placement, integrated programs on syndicated radio

Database/ Direct Mail

Targeted marketing opportunities to reach consumers based on demographic, psychographic, geographic and health criteria

Reader’s Digest: Database of 65 million names in the U.S. and 100 million worldwide Every Day with Rachael Ray: Integrated database of e-commerce customers, readers and fans Selecciones: Database of 500,000 U.S. Hispanics Taste of Home: Ride-along opportunities with Taste of Home books The Family Handyman: 4.3 million DIY-affinity database Allrecipes.com: Ride-along opportunities with Allrecipes.com cookbooks

Mass-reach-targeted direct-mail promotions, in-magazine sections and custom publishing

Experiential Marketing

High-profile opportunities to interact directly with consumers

Reader’s Digest: The Reader’s Digest National Word Power Challenge

Every Day with Rachael Ray: Sponsor of James Beard Foundation’s Taste America event series, regional food and wine events

Selecciones: Generación Latina—Hispanic Teens Who Will Change the World, grassroots events in Hispanic markets

Taste of Home: 300 Taste of Home Cooking Schools, Taste of Home Entertaining Allrecipes.com: National Recipe Contest

Product demonstration and integration, sampling, on-site signage, pre-event promotion and retail promotional tie-ins

Books/Music

Largest direct-response music and bookseller in the U.S.

Reader’s Digest: More than 5.6 million books and music products sold annually, including cookbooks, gardening, health and children’s books

Every Day with Rachael Ray: Tie-ins with Epic Records, cookbook publishers and shoprachaelray.com

Selecciones: Spanish-language books and CDs

Taste of Home: Taste of Home cookbooks

The Family Handyman: The Family Handyman and American Woodworker DIY books Allrecipes.com: Allrecipes.com cookbooks

Sampling via ride-alongs, gift-with-purchase promotions

Sources: Reader’s Digest and The Family Handyman: MRI Spring 2006, June 2006 ABC Statement; Every Day with Rachael Ray: MRI Spring 2006, Publisher Defined Prototype, Reader’s Digest Circulation Department; Selecciones: MRI Doublebase 2006, Publisher Defined Prototype, June 2006 ABC Statement; Taste of Home: MRI Spring 2006, Publisher Defined Prototype, Reiman Circulation Department; Digital: Omniture SiteCatalyst 2006; Allrecipes.com: Allrecipes.com Internal Logs (HBX)

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NOVEMBER 6, 2006