360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

NICKELODEON AND MTVN KIDS AND FAMILY GROUP Jim Perry Executive VP, 360° Brand Sales 212-258-8144 James.Perry@nick.com

TELEVISION GROUP Jim Tricarico Senior VP, National Television Sales 212-258-6853 Jim.Tricarico@nick.com

ONLINE GROUP Justin Nesci VP, National Online Sales 212-846-8124 Justin.Nesci@nick.com

MAGAZINE GROUP Noreen Rafferty VP, National Magazine Sales 212-258-8864 Noreen.Rafferty@nick.com

NICKELODEON

Nickelodeon leads the industry in delivering a 360° entertainment experience for kids and parents, connecting them to their favorite shows and original content through countless media platforms.

Nick is the most-watched television network by kids in the U.S., and has been basic cable’s No. 1 network overall for the past 46 consecutive quarters (in total programming day). The network’s “kids first” philosophy continues to be a key factor in its business successes.

SpongeBob SquarePants

Nick also has built a business that speaks directly to parents by recognizing the most important things in their lives—their kids.

simplified by Nick’s seamless one-stop sales environment.

Nick is the most widely distributed kids network worldwide. Its global reach

now includes TV, online, broadband video, magazines, video-on-demand, mobile, recreation, consumer products and feature films. For advertisers, making the connection to kids and parents over multiple platforms has been

For 27 years, Nick’s breakthrough programming, innovative content and unparalleled reach have made it home base for kids—and their parents. o

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PLATFORM

PRODUCT

DESCRIPTION

TARGET AUDIENCE

MARKETING OPPORTUNITIES

TV

Nickelodeon

Nick Jr.

Noggin

Nicktoons Network

• No. 1 TV network for kids and tweens, No. 1 basic cable channel overall for past 46 consecutive quarters (in total day)

• Popular characters and all-new shows continue to lead the pack in all of commercial preschool TV

• Commercial-free educational preschool network

• The animation capital of the world, now in 41 million homes

Kids 2-14 and their parents

Sponsorship, integrated programs, convergent campaigns, interstitials, custom vignettes

Online

Nick.com

NickJr.com

ParentsConnect.com

GoCityKids.com

Neopets.com

• A leading kids Web site with original gaming and content, customization and community

• No. 1 site for parents of young kids offering invaluable ideas, advice, resources and do-together activities with preschoolers

• A new online community where parents can quickly find and easily share advice, ideas and opinions

• The ultimate parents online city guide for family-friendly activities and events

• The world’s largest and fastest-growing youth community, boasting 30 million global members in 11 languages

Kids 2-14 and their parents

Sponsorship, rich media, advergaming, custom programs

Broadband Video

TurboNick Nick Jr. Video

Nick Jr. Parents TV

• Broadband players programmed with unparalleled interactive capabilities featuring Nick and Nick Jr. content

• Broadband player programmed expressly for parents with user-friendly resources and relevant content

Kids 2-14 and their parents

Video advertising, preroll, custom vignettes

Magazines

Nick Magazine

Nick Jr. Family Magazine

• The No. 1 humor and entertainment magazine for kids and tweens

• The magazine’s engaging features and educational ideas help parents connect with their kids in new and innovative ways

Kids 6-14

Parents with kids under 12

Advertorials, sponsorship, sweepstakes, custom programs, custom publishing, sampling, retail extensions

Video On Demand

Nick Jr. Nicktoons TEENick

• The best of Nick’s video vault—new franchises, premieres and specials—are on whenever kids want it

Kids 2-14

Billboards, short- and long-form content

Mobile

Nick Mobile

Neopets Mobile

• Beloved Nick content—videos, ringtones, games, wallpaper and more—downloaded directly to cell phones

• The first web-to-wireless virtual community

Parents of kids 6-12

Parents of kids 6-12 and teens

Coming 2007: WAP sponsorships, banner advertising for text messaging, interstitials on carriers’ Nick Video channels

Recreation

Nick Hotel, Live Tours and Theme Parks

• Adventure calls to kids and their parents with new ways to experience the Nickelodeon brand live and hands-on

Kids 2-14 and their parents

Sponsorship, on-site exposure, sampling sweepstakes, retailer tie-ins

M32

NOVEMBER 6, 2006