360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

2 broadcast networks, 13 cable channels, more than 25 Web sites

NBC UNIVERSAL

NBCU sales and marketing is well-positioned to serve clients in the rapidly changing media landscape.

Keith Turner President, Sales and Marketing NBCU Television Networks keith.turner@nbcuni.com

Marianne Gambelli EVP, Sales and Marketing marianne.gambelli@nbcuni.com

James Hoffman SVP, Network Entertainment Sales james.hoffman@nbcuni.com

New platforms, new metrics and new accountability require a new approach to the marketplace, and NBCU is working with clients developing the best solutions for brands and products.

The core programming content of each NBCU network and cable channel has been extended online with original “webisodes,” behind-the-scenes videos and blogs, Flash games and full-episode streaming, as well as other interactive features.

SIZZLING OPPORTUNITIES

Sci Fi gives advertisers

full access to what critics hail as “one of the best shows on television” with a 360° opportunity that includes on-air, online, VOD, DVD and print.

New look, new communities, more

opportunities to reach women who are dynamic, smart and excited about the possibilities of life.

Beginning with the 2006 upfront, NBCU introduced the TV360 programming strategy, designed to engage consumers with original content on multiple platforms and provide advertisers with deeper integration opportunities.

CASE STUDIES*

Shari Post VP, NBC Late Night, NBC Daytime and Bravo Sales shari.post@nbcuni.com

John Kelly SVP, NBC News Networks john.kelly@nbcuni.com

Mark Miller SVP, USA Network, Sci Fi Channel Sales mark.miller@nbcuni.com

Seth Winter SVP, Sports and Olympic Sales seth.winter@nbc.com

Tom Paredes VP, Sports and Olympic Sales tom.paredes@nbcuni.com

Steve Mandala SVP, Telemundo Network Sales steve.mandala@nbcuni.com

Peter Naylor SVP. Digital Media Sales peter.naylor@nbcuni.com

The NBCU sales team is well-versed at working with clients to develop these multiplatform opportunities. NBCU recognizes that successful campaigns are ones that work for both the client and the media company, and most important, the view-er/user. These campaigns need to be organic to the programming concept, relevant and timely.

NBCU wireless offerings have been expanded to include wireless Web, video, ringtones, wallpaper and games, in addition to live text polling and voting. Video-on-demand has extended promotion and advertiser reach into a medium allowing consumers more control over when and what they watch, in a prequalified ad environment. And finally, with the addition of broadband sites such iVillage.com and dotcome- dy.com, NBCU is able to give advertisers greater exposure in some of the fastest growing consumer segments online. o

Consumers interacted with advertiser’s brand through sponsorship of NBC.com play-at-home game, exclusive mobile model video bios, SMS alerts and multiple in-show integrations.

Advertiser engaged consumers through in-show integration,

nominated artists’ ringtones, and featured-artist segments throughout Telemundo, Mun2 and YahooTelemundo.com programming.

Advertiser received sponsorship

of mobile SMS and MMS campaigns, i TV voting, customized Bravotv.com features and in-show integration connecting consumers to the brand across multiple platforms.

PLATFORM

PRODUCT

DESCRIPTION

MARKETING OPPORTUNITIES

On-Air

NBC, Telemundo, MSNBC, CNBC, Bravo, Sci Fi, USA Network, Sleuth, Universal HD, Weatherplus, Mun2, Telemundo Puerto Rico, CNBC World

Entertainment, news and sports programming across two broadcast networks and 13 cable channels.

Branded entertainment and customized solutions with in-show product placement, off-channel promotions, billboards, logo features and customized segments

TV Web Sites

NBC.com, Yahoo Telemundo.com, MSNBC.com, CNBC.com, Bravo TV.com, SciFi.com, USANetwork.com, SleuthChannel.com, UniversalHD.com, Weatherplus.com, HolaMun2.com AccessHollywood.com, MeganMullally.com, NBCSports.com

Deep interactive online content such as deleted scenes, webisodes, games, blogs from show characters and executive producers and mash-ups from most NBCU shows.

Customized sponsorships with branded integration on show sites, including sponsor logo, display ads, preroll and rich media ads

Broadband

iVillage.com, Gurl.com, Astrology.com, Healthology.com, Garden Web.com, HealthCentersOnline.com, NBCFirstLook.com, DotComedy.com, Trio.com, BrilliantButCancelled.com, Outzonetv.com

User-generated video, blogs, message boards, photo galleries, RSS feeds and podcasts on NBCU original broadband community building Web sites.

Customized sponsorships with feature/site ownership through logo and product integration, display ads, preroll and rich media ads

VOD

NBC, Bravo, USA Network, Sci Fi Channel

Full episodes, available after network airing

Commercial units and sponsorship (lengths vary)

iTV

Various shows from across NBC, Bravo, USA Network, Sci Fi Channel

Remote-controlled i TV applications for voting, polling and brochuring

Sponsorship, ads (varying lengths) and brochures

Mobile

NBC Mobile

Wireless video, ringtones, games and wallpaper from NBC News, NBC Late Night, “Access Hollywood,” Bravo originals and NBC Primetime programming

Logo and commercial integration into programming (commercial lengths vary)

Contact your NBCU account executive for more information on case studies or visit www.nbcumarketplace.com.

M30

NOVEMBER 6, 2006