360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

TV Nelson Boyce National Sales Director The N 212-846-8596 nelson.boyce@the-n.com

ONLINE/DIGITAL Dianne Noriega National Sales Manager The-N.com 212-846-3819 dianne.noriega@the-n.com

INTEGRATED & CUSTOM PROGRAMS Andrea Fasulo Senior Director, Promotions Marketing The N & The-N.com 212-654-6478 andrea.fasulo@the-n.com

THE N

The N delivers teens everywhere they are.

SIZZLING OPPORTUNITIES

As a member of the MTV Networks family, The N has emerged as one of the top teen entertainment networks and lifestyle brands. Our mission is to be the authentic voice of teens and help them figure out their lives with relevant, topical programming on-air and online at www.the-n.com.

The N’s audience is our network. We understand who they are and deliver unique experiences and ways for them to interact with our content. We provide teens with a taste of our brand and ownership of our network through on-air, online, mobile, VOD and live events.

The N is available in more than 52 million households via cable, digital cable and satellite television and our original hit series— “Degrassi: The Next Generation,” “South of Nowhere,” “Instant Star,” “Beyond the Break”— connect with teens.

An interactive, fashion community-based competition that spans TV, broadband and wireless.

The site averages close to 1.8 million* unique visitors per month and almost the same number of registered users. And not only do they come to the site, they stay, with an average time spent 23* minutes per visitor.

The Best Years New original series from the head writer of “Degrassi” that highlights the college experience.

2006 Your Ultimate “Degrassi” Party, Hard Rock Café, Times Square, New York

The-N.com is an interactive, community site where teens hang out with their friends and get the latest and greatest info on their favorite shows, movies, music and celebs. Constantly on the cutting edge of teen trends, earlier this year, we launched our groundbreaking Video Mixer; our new broadband player, The Click; and introduced extended elements of social networking to the site. In 2007, we’ll introduce new features and programs that will continue to build on the site’s capabilities.

For partners looking to target and reach teens, The N can offer you the ability to reach this highly desirable demo with custom-tailored, unique marketing and promotional programs that span multiple platforms and are sure to grab the attention of teens everywhere. o

The-N.com’s broadband portable player that features Web-exclusive content, full episodes, cast interviews, music performances and sneak peeks.

* Source: Omniture SiteCatalyst, July, August, September ’06 monthly average

PLATFORM

PRODUCT

DESCRIPTION

TARGET AUDIENCE

MARKETING OPPORTUNITIES

TV

The N

The N is a general entertainment network with a promise to be the authentic voice of teens that reaches them on TV, online and beyond. The network is distributed in 52 million homes via digital cable and satellite.

Teens

Custom integrated programs, on-air sponsorships, branded content, sweepstakes and convergent programs

Web Site

The-N.com

The-N.com is the interactive and community site where teens hang out with their friends and get the latest and greatest info on their favorite shows, movies, music and celebs.

Teens

Sponsorships, convergent and custom programs, banners, rectangles and rich media

Broadband

The Click

The-N.com’s broadband portable player that features Web-exclusive content, full episodes, cast interviews, music performances and sneak-peeks.

Teens

Video preroll, webisode sponsorship and integration, and custom programs

Podcasting

The N’sider

The-N.com’s weekly podcasts dish on everything from the latest bands on the music scene, to celeb gossip to the N’Sider information on The N’s big Friday night premieres.

Teens

Opportunity for audio ads in the N’sider podcast, as well as custom podcast programs

Mobile

The N on Mobile

The-N.com’s Mobile Storefront offers content such as ringtones, wallpaper and games based on The N’s favorite shows. In addition, The N has a dedicated video channel on Sprint wireless phones.

Teens

Sweepstakes entry, texting/voting programs, ringtones, custom mobile storefront and promotional text blasts

VOD

The N on VOD

The N on VOD is available in about 10 million homes and allows teens to access The N at their fingertips—to catch up on their favorite shows or see exclusive content such as cast interviews, set tours or behind-the-scenes footage.

Teens

Billboard sponsorship within monthly VOD packages

Integrated Programs

Custom promotional and content programs

Custom-tailored promotional, marketing and content programs that stretch across TV, online, off-channel and other platforms.

Teens

Custom programs that stretch across platforms, including content integration

Events and On-Ground Marketing

Custom N events, parties and street teams

Consumers events, parties and street teams that reach teens in their leisure and school time—all while delivering The N’s and our partners’ marketing messages.

Teens

Sponsorship, sampling, signage, interactive experiences

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NOVEMBER 6, 2006