360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

CONTACTS

MTV AD SALES Sean Moran EVP, MTV 360 Brand Sales 212-846-8149 sean.moran@mtvstaff.com

Dan Lovinger SVP, MTV 360 Brand Sales 212-846-5831 dan.lovinger@mtvstaff.com

Jean Medd VP, MTV/MTV2/mtvU Ad Sales, Chicago 312-836-0740 jean.medd@mtvstaff.com

John Moran VP, MTV/MTV2/mtvU Ad Sales, Detroit 248-540-4895 john.moran@mtvstaff.com

Gina Sheldon VP, MTV/ MTV2/mtvU Ad Sales, LA 310-752-8021 gina.sheldon@mtvstaff.com

Rob Brett Director, MTV Eastern Region Digital Ad Sales 212-846-8668 rob.brett@mtvstaff.com

Tim Carroll Director, MTV Midwest Region Digital Ad Sales 312-836-0692 tim.carroll@mtvstaff.com

Alex Brough Director, MTV Western Region Digital Ad Sales 310-752-8525 alex.brough@mtvstaff.com

MT V

MULTI-PLATFORM MEANS NOTHING... UNLESS YOU HAVE GREAT CONTENT TO SHARE WITH YOUR VIEWERS EVERY DAY. Today we offer more great MTV programming on more screens than ever. So now, let us share some proven tips to thriving in a brave new multiplatform world.

problem solved Television. Internet. Wireless. Video on Demand. It’s a challenging new world, but some things never change: you still need to connect with your audience in a way that's powerful, credible and memorable. And because we invest so heavily in research and frequent focus groups, we’re able to translate that understanding into a crucial benefit to our advertisers like no one else.

360 ⁰ in effect

FIRST EVER virtual world that’s rooted in a television franchise

let’s get engaged The lines between advertising and entertainment are getting blurrier by the minute, but it doesn’t matter how much new technology, talent, and forward thinking you put into a marketing plan, if it doesn't engage consumers. We’re experts at thinking of innovative ways to integrate creative ideas into the power of our brand and your brand into our programming.

check this out

• We partnered with Cingular, Pepsi and Secret on Virtual Laguna Beach and paved the way for the first ever virtual world rooted in a television franchise.

• We helped JCPenney connect with younger consumers. We extended their brand mantra (“it’s all inside”) to a whole new level by seamlessly linking their on-air advertising with the Video Music Awards. Viewers got an all-access pass “inside” to music’s hottest night of the year.

• We worked with Mountain Dew to extend their existing syndicated college radio band search program. MTV2 (already known for showcasing emerging music) expanded the Dew Circuit Breakout: on-air, online and off-channel. The show is now TV’s longest-running branded entertainment program, having helped launch the careers of Taking Back Sunday, Yellowcard, and more.

• Nike and MTV combined forces to ensure that the Nike football campaign had maximum impact among teen males through the MTV series “Two-A-Days”, which would offer them a natural showcase for their products AND advertising opportunities beyond linear programming. By becoming exclusive sponsors of pre-season programming available only on MTV’s Overdrive and the prequels running on MTV and MTV2 linear, Nike extended their brand presence even further. It became the ultimate, seamless 360 promotion.

WITH OUR PARTNERS, WE’RE DEVELOPING NEXT LEVEL CREATIVE SOLUTIONS THAT ARE THE FUTURE OF INTEGRATED MARKETING. OUR CONTENT IS UNBEATABLE, THE AUDIENCE IS PASSIONATE, AND WE’RE READY TO CREATE CUSTOMIZED CREATIVE SOLUTIONS FOR YOU.

ready. set. go!

M

let us talk to you about customized solutions on these new shows and more...

crank yankers

Jimmy Kimmel, Lil Jon, Good Charlotte, Sarah Silverman and Dane Cook are among the celebrities who provide voice-over talent

to the all new episodes of “Crank Yankers”. The hilarious MTV2 series, in which puppets make crank calls, will run on multiple platforms, including short form versions specially created for Overdrive, VOD, and broadband. M

dance life

All eyes are on Jennifer Lopez as she shares her signature dance moves. Sponsors interested in connecting with her bilingual fan base can reach their target with

customized segments created especially for MTV Tr3s, MTV’s new Spanish/English channel. Original episodes of the show will appear on MTV, MTV Tr3s, and online. With an aftershow on mtv.com, and a “move of the week,” on all three platforms, sponsorship opportunities are just as sizzling. M

the real world denver

“The Real World” has always been about bringing viewers into the private lives of a household of strangers. The new series takes you deeper into that world than

ever before, with new, original content for linear, Overdrive, VOD and Mobile. Additional programming includes sneak peeks, a casting special, post-show interviews, cast Web cams and playlists, video tours of the house and local Denver hot spots, interviews with locals who’ve met cast members, and end of season specials. M

road rules 360^o

The competition is thick, and with a click it gets thicker: For the first time ever MTV’s viewers are in charge. The series will be shot the same

week it airs giving viewers the opportunity to have a major impact on the direction and a chance to interact with cast members as the season progresses through MTV.com, Overdrive and MTV Mobile. M

menudo

What is it like to be part of Menudo in 2006? A new series featuring auditions and casting specials, trailers, an aftershow, trivia games, text message

contests, a stunt launch and finale, the history of Menudo is everywhere: on MTV Tr3s, MTV, MTV.com, mobile, and VOD. M

M T V’S TWO-A-DAYS THE FIRST EVER “INTROMERCIAL”

MTV2’S DEW CIRCUIT BREAKOUT

©2006 Viacom International Inc. All rights reserved.

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NOVEMBER 6, 2006