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SPECIAL ADVERTISING SECTION OF ADVERTISING AGE
MEDIA OPPORTUNITIES
MAGAZINES With over 15 magazines and more than 200 Special Interest Publications, we reach over 75 million women.
MEREDITH 360º
Leading brands turn to Meredith 360° when Jack Bamberger, senior vice challenged to inspire, engage and influence women. president at Meredith.
MARKETING SERVICES
INTEGRATED MARKETING Drawing on our consumer insights, editorial expertise and distribution resources, we develop award-winning communications programs that build enduring bonds.
INTERACTIVE MEDIA With 10 branded Web sites, 9 million unique users rely on our interactive content every month.
BOOKS With over 450 titles focusing on food, home and family, we tap into consumers’ passions.
As the leading media and marketing company serving 75 million women with information about what matters most to them–home, family and personal development–Meredith Corp. has constantly pursued new innovations to connect marketers with women decision makers.
14 local broadcast stations, 10 branded Web sites that reach nearly 9 million unique users monthly, 40 branded events across the country, custom publishing, video solutions and more.
He added, “We’ve been able to partner with leading companies to create fully integrated solutions that not only build brand awareness and engage consumers, but move them from loyalists to brand advocates.”
Ms. Weber has hired category-marketing experts from a wide range of industries who understand specific opportunities and challenges for cross-platform programs.
RETAIL MARKETING Through strategic alliances and clever programming, we extend your message to the point-of-purchase.
BROADCAST More than 10 million households tune in to our 14 TV stations every day.
“We help brands harness the combined power of content, insight and access to the nation’s largest audience of women,” said Ms. Weber.
EVENTS With more than 40 existing events, we provide marketers the opportunity for consumers to experience their brand first hand.
VIDEO SOLUTIONS Drawing on our editorial expertise and rich library, we turn product messages and content into entertainment.
Earlier this year, the company launched Meredith 360°, a new strategic marketing unit that leverages the full array of Meredith assets including its 15 women’s magazines,
“In just a few short months, Meredith 360° has already developed and executed innovative, custom experiences for leading packaged goods, retail, pharmaceutical and automotive clients across all media vehicles and marketing disciplines,” said
“What makes Meredith unique from other media and publishing companies is that we have a wide range of marketing capabilities in-house with the infrastructure and experience to deliver results,” said Nancy Weber, chief marketing officer.
To learn more about how Meredith 360° is changing the dialogue for marketers with women, contact Jack Bamberger at 212-455-1482. o
TARGET MARKETING Pinpoint your prospects. With more then 85 million unduplicated consumers, our database connects you with top prospects.
RESEARCH Our in-house experts design and execute custom research solutions that help clients understand and predict consumer behavior and identify marketing opportunities.
M24
NOVEMBER 6, 2006
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