360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

DISNEY ABC UNLIMITED

“Our platforms

can deliver

100 %

of any client’s

communication

needs.”

Bill Bund
Senior Vice President
Integrated Sales
212-456-7082
Disney ABC Unlimited
77 West 66th St.
New York, N. Y. 10023-6298
Bill. F.Bund@abc.com

© Disney

PLATFORM

PRODUCT

DESCRIPTION

MARKETING OPPORTUNITIES

TARGET AUDIENCE

Television

Web Sites

Digital Platforms

Print

ABC TV Network 10 Owned stations 19 Cable properties

34 sites reaching more than 46 million unique users

Broadband video, podcasts, webcasts, streaming radio, wireless/mobile

Buena Vista, Hyperion and ESPN Publishing

Wide variety of TV outlets; broadcast network, TV stations, high-rated diverse sports, family and women’s cable networks

Diverse multimedia Web sites ranging from top-ranked sports and family sites to news and entertainment sites

Multiple digital platforms distributing both original and repurposed content from Disney ABC Unlimited brands

Experienced in book and magazine publishing consisting of titles such as Family Fun and ESPN The Magazine and authors like Mitch Albom (“Tuesdays With Morrie”)

On-air advertising, product integrations, and additional custom promotional opportunities; ability to target audiences and cross-platform integration

Display advertising, behavior targeting, custom promotions / content development, cross-platform integration

Video and audio commercials, display advertising, cross-platform integration

Display advertising, book tours, custom publishing, cross-platform integration

Disney/ABC Unlimited’s reach is unparalleled. Marketing opportunities can be customized to reach a specific audience such as:

• Adults (various age skews)

• Women

• Men

• Kids

• Family

• Moms

• Sports enthusiasts

• News/Opinion leaders

• Technology / Innovators

• Celebrity/Style/Pop culture

Radio

Additional Properties

ABC Radio Network Syndicated Programming 72 Owned stations

Theme parks, cruise lines, film and recording studios, ESPNZones, ABC SuperSign

Formats include: Sports, Urban Contemporary, News / Talk, Young Adult, Kids and Hispanic

Provides opportunity for grassroots and event marketing

On-air advertising, custom promotions, sponsorships, cross-platform integration

Live, in-person events, product display, product trial, cross-platform integration

M22

NOVEMBER 6, 2006