SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

PLATFORM

Spot Cable Television

On Demand

Comcast.net

Interactive Program Guides

PRODUCT

Linear programming

Adtag and Adcopy

Sponsorship

Showcase or Feature

Dynamic Publishing Platform (DPP)

The Fan

Finance Channel

Banner ad

Comcast Spotlight is a registered trademark of Comcast Corporation.

DESCRIPTION

Full sight and sound spots (:15s, :30s, :60s) across inventory on 40-plus cable networks

Simultaneously send tailored ads alternating copy or tags, useful for multicultural marketing or multilocation clients, such as auto dealers

An exciting opportunity to place a brand adjacent to pre-existing, contextually relevant On Demand content

A location On Demand, in which advertisers can highlight their products and services, provide detailed information and deepen relationships with prospects or engage customers with up to 30 minutes of compelling content

A new advertising tool that brings classfied listings to life—letting advertisers convert static print ads into video posted On Demand

Comcast.net’s revolutionary broadband video player, recipient of the People’s Choice Award, averages about 3 million video downloads per day

An easy-to-use interface provides users with access to a robust set of personal finance tools and a broad array of comprehensive financial data

Digital Cable subscribers can access more information on favorite TV shows, movies and other entertainment venues—from the comfort of their couches with a click of the remote

TARGET AUDIENCE

Connect with cable's ever-growing, loyal audience across more than 90 U.S. markets

Refined targeting of any conceivable demographic to align with advertiser research

On Demand tops 3 billion views—the equivalent of 10 programs watched by every person in the U.S. Connect with engaged consumers in a range of target demographics ( depending on content)

Connect with millions of On Demand customers opting in to view advertisers' information

Dynamic Publishing delivers millions of Digital Cable customers actively seeking out local information for categories

Videos can be targeted to categories such as news, sports, automotive, entertainment, lifestyle and kids

Customers interested in monitoring the performance of personal stock portfolios and worldwide financial market activity

Comcast’s millions of Digital Cable subscribers interested in learning more about recording, or requesting information about their favorite entertainment programs

MARKETING OPPORTUNITIES

POP/online sweepstakes, promotions, cross-channel program sponsorship, events and more

Zone-by-zone targeting

:15 or :30 pre- and post-roll spots, as well as On Demand sweepstakes integration

Up to 30 minutes of content, in multiple distinct assets

DPP categories include automotive, real estate, employment or retail opportunities

:15 or :30 video avails, as well as companion banner ads

Various banner ads with audio and up to 15 seconds of animation

Full-footprint launch, January 2007

www.whatyourcompetitiondidlastsummer.com

aka: comcastspotlight.com

(see vod samples at comcastspotlight.com)

NOVEMBER 6, 2006

M21