360⁰ MEDIA GUIDE

AT A GLANCE

SIZZLING OPPORTUNITIES

real estate listings or local job openings, for example.

ON-AIR,
ON-DEMAND,
ONLINE…
Make it work for you. Visit
ComcastSpotlight.com
to learn how or call
866-871-8601

COMCAST SPOTLIGHT

The days when television viewing was a passive experience are long gone. Viewers are in control, and those embracing more flexibility are fueling the incredible growth of Comcast’s VOD service, On Demand, which recently surpassed 3 billion program views since 2004. In some Comcast markets, more than 75% of customers have used the service platform in the past 90 days. Comcast is revolutionizing TV for most of America.

Not only do advertisers get the sight, sound and motion of television by advertising On Demand, but also VOD is one of the most accurately measured media available. There are a number of ways that Comcast Spotlight can provide quantitative and qualitative data about how customers are using VOD so that advertisers can best take advantage of cable's unique capabilities.

One reason for the popularity of On Demand is that for Comcast’s Digital Cable customers, approximately 95% of VOD content is available at no additional charge. And in support of Comcast’s commitment to offer free VOD content, Comcast Spotlight, the advertising sales division of Comcast Cable, is offering an increasing array of advertising opportunities tied to this platform. Innovative advertisers are already discovering that it can connect them with consumers unlike any other medium.

Comcast’s Digital Cable customers can seek out on-demand, 24 hours a day, seven days a week.

can range from two to 30 minutes, giving time to engage consumers actively seeking out information most relevant to them.

This program is dedicated to improving the putt, chip and drive of golfers across America. For advertisers, it's a chance to tee off with Comcast Spotlight and The Golf Channel on-air, online and On Demand.

For years, advertisers have been using spot cable because of its inherent ability to help advertisers reach audiences most effectively and efficiently. And now, with a presence in nearly 90 markets and approximately 30 million owned and represented subscribers, Comcast Spotlight’s dedicated sales teams are working with advertisers of all sizes to go beyond the 30-second spot and transform marketing messages into compelling, easily accessible content that

Comcast Spotlight is a registered trademark of Comcast Corporation.

One new advertising medium offered by Comcast Spotlight is a “Showcase,” which gives advertisers a dedicated VOD channel that can be populated with up to 30 minutes of dynamic content. An advertiser can use a Showcase to educate viewers about products and services or simply create greater brand awareness and deepen relationships with existing customers and new prospects. Whatever the objective, a Showcase gives advertisers the time to have an in-depth conversation with a qualified audience who have opted in to view their video.

Advertisers also can place an ad adjacent to pre-existing, contextually relevant VOD content. A “Sponsorship” is an effective way to create a presence On Demand while being associated with popular programming. It also has a high probability of connecting advertisers with their target audience. A variety of content is available for sponsorship, including special VOD programming from viewers’ favorite networks and exclusive content such as Dating On Demand, Karaoke On Demand and other programming with local appeal.

Comcast Spotlight also offers advertisers the opportunity to extend their brands on the Internet with a presence on Comcast.net, the nation’s leading broadband provider. Comcast is continually adding content and expanding the video experience on this top 20 portal, and Spotlight is actively expanding cross-platform advertising opportunities.

A year-round promotion with major network partners to help consumers on topics ranging from home improvement to purchasing a home and general home safety. On-air and on-site sponsorship elements.

Comcast Spotlight is diligently working with the country’s most forward-thinking advertisers, putting the power of cable to use for them with on-air, on-demand and online marketing solutions. Although the media landscape is still changing, one thing is certain—those who harness the power of these new opportunities today will be the category leaders of tomorrow. o

A year-round promotion with major network partners to help consumers maintain healthy lives. On-air and on-site sponsorship elements.

Another VOD advertising opportunity offered by Comcast Spotlight is a “Feature.” It provides a unique opportunity to reach On Demand consumers seeking out information under certain menu categories, such as automotive or entertainment. A Feature

Because television remains the most engaging medium for consumers to learn about products and services, Comcast Spotlight also offers a Dynamic Publishing Platform, which allows advertisers to convert static ads into a video format, so Comcast customers can view

Be a Holiday Helper

This pro-social campaign offers advertisers the chance to be affiliated with an array of nonprofit organizations and leverage the value of some of cable’s most popular networks.

www.fearnotvod.com

aka: comcastspotlight.com

(see vod samples at comcastspotlight.com)

M20

NOVEMBER 6, 2006