360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

Jon Diament Senior VP-General Manager CNN Sales & Marketing 212-275-6000 jon.diament@turner.com

CNN

Well before digital media rose to prominence, CNN had both the vision and the ability to deliver 360° consumer experiences and 360° marketing opportunities.

SIZZLING OPPORTUNITIES

Joe Dugan
Senior VP
CNN Digital Sales & Marketing
212-275-6000
joe.dugan@turner.com

Evan Messinger
Senior VP
CNN Strategic Integration
212-275-6000
evan.messinger@turner.com

CNN’s newsgathering resources and presentation innovations are at the heart of how consumers connect in a 360° world. From the thousands of journalists around the globe and the

commitment to the highest standards of journalism to the innovative use of technology to connect people to events as they unfold, CNN has continually pushed back boundaries between the individual and the world and given on-demand consumers powerful 360° experiences.

CNN.com

harnessing more and better benefits of technology for our consumers and advertisers is unwavering.

idea-based marketing partnerships, the technology and the vision to continue innovating and enhancing the 360° experience that is vital to today’s on-demand “now” consumers. o

A global integrated media salute to extraordinary acts by ordinary people, culminating in an important new awards show, a tribute to outstanding unsung heroes. Special components: “Impact Your World,” a CNN.com section that empowers the audience to have an impact on issues behind the stories; brand-specific customized marketing extensions.

CNN’s renowned Dr. Sanjay Gupta tackles a serious public health issue, obesity in America, in a domestic integrated media

initiative. Covering both the problem and solutions is the hallmark of Fit Nation. Special component: 10- week, five-city tour involving mayors, sponsors, schools, national experts and celebrities with the goal of motivating Americans to work on solutions.

Anderson Cooper

While other media brands were continuing their linear businesses, CNN was already delivering 360° marketing partnerships to our advertisers. Our commitment to

CNN has the content, the consumer relationships, the

PLATFORM

PRODUCT

DESCRIPTION

TARGET AUDIENCE

MARKETING OPPORTUNITIES

The most-watched cable news network: more than 61 million viewers in a typical month

CNN showcases its unique ability to cover stories throughout its TV schedule, every day, all day. Only CNN has the unparalleled global newsgathering and reporting resources, and the top-notch journalists, to take viewers live everywhere news is happening and rapidly give needed context to developments. Fresh, immediate, essential, real-time journalism at its very best is the hallmark of CNN's television programming.

CNN is the one TV news brand that understands today’s “now” consumer. The “now” consumer is upscale, educated, tech-savvy and has made on-demand content a part of daily life.

With original, wholly owned content on every known digital platform and experts in TV, digital media and strategic integration, CNN, the powerhouse news brand, provides advertisers with idea-based, customized multiplatform sponsorships that connect their consumers to their brands in ways that resonate in today’s 360° world.

Headline News is the news network that broadcasts the full range of essential news and information in concise, direct style morning, daytime and fringe, and devotes prime time to conversations about the issues.

Beyond real news, Headline News is news for real people. Headline News is the news network where viewers get what they need to know throughout the day, essential news and information, and what they want to know in the evening, scintillating conversations and thought-pro-voking discussions of the day's issues. Headline News draws on the world-class newsgathering resources of CNN to provide audiences with an unparalleled array of news and information.

Well-informed consumers who stay involved with the news throughout the day and then demand engaging discussions of the issues, the stories, the personalities that matter most to them.

Advertisers benefit from opportunities to surround consumers with customized multiplatform marketing partnerships, to own sponsorable HLN features and, with the evolution of HLN’s signature prime-time programming, to enhance relationships with HLN’s prime-time personalities and programs.

Top-ranked Web site updated 24/7/365

The CNN.com Web site is top-ranked in share of online news and has the No. 1 home page for news on the Internet. Consumers enjoy access to up-to-the-minute news in 18 categories, including U.S., world, technology, entertainment, health and travel, plus in-depth special reports in all categories.

Affluent, tech-savvy male and female news enthusiasts who check in throughout the business day. These "now" consumers trust the CNN brand to keep them connected to news and events as they happen.

Uniquely positioned to offer advertisers special online opportunities as well as the ability to span all known digital platforms and TV, CNN.com offers customized, idea-based TV-Web integrated sponsorships e-mail and newsletter sponsorships content and vertical sponsorships roadblocks.

Video/ Broadband

Comprehensive video coverage delivering depth and breadth as only CNN can

CNN.com Video/Broadband enhances the consumer experience with exclusive video content produced expressly for the site and CNN TV content. More than on-demand, complete video coverage of the day's important news stories, CNN.com also offers depth and breadth of content that is wide-ranging enough to include useful information on entertainment and technology, a full complement of fun, exciting, offbeat coverage of a multitude of news stories and fiery opinions. The CNN.com video offering via broadband is one of the richest and most diverse on the Web.

Broadband-enabled consumers who want to see the news and newsmakers for themselves. These consumers demand the highest-quality video content available and will settle for nothing less than superior production and journalistic standards.

CNN.com Video/Broadband offers advertisers the opportunity to harness the power of video ad creatives online and on TV. Advertisers can use video ads in fully integrated Web and TV campaigns and/or in customized, idea-based advertising programs on the CNN digital and TV properties. Content and vertical video sponsorships provide enhanced environments, ensuring video ads are contextually relevant to targeted consumers visiting the site. Video ad roadblocks enable complete advertiser ownership of the video player throughout a designated flighting period. Varied rich media creative/ad placements available.

CNN.com optimized for mobile devices

CNN is the top-ranked wireless news provider delivering news to those on the go, who are the hardest to reach audience. The CNN content is accessible through all the major carriers as well as directly at m.cnn.com. Coverage with more than 59 million users in the U.S.

“Now” consumers who demand the power to know what is happening in their world immediately, wherever they are.

CNNtoGo enables advertisers to extend TV-Web sponsorships to the wireless platform. Messages and ideas surround “now” consumers in every setting where these news enthusiasts seek information. As on the CNN site, CNNtoGo offers content and vertical sponsorships. Units appear as 83 X 24 sponsorship logo.

Exclusive and repurposed content produced for the portable digital device audience

Video and Audio Podcasts

CNN produces podcasts that are distributed both on CNN.com and on i Tunes. Podcast content is a mix of traditional news content, though in a raw and unedited form, plus podcast-exclusive content. The offbeat newscast, “The Gryst,” is an exclusive CNN podcast program. Other exclusive portable digital device programming includes a behind-the-scenes look at CNN and much more.

Young consumers who have an evolving relationship with CNN as a multimedia brand that serves their individual needs.

Podcasts extend integrated TV-Web sponsorships to the on-the-go platform. Messages and ideas accompany consumers wherever they go and appear in content they deem most personally relevant. Content and vertical sponsorships are available.

M18

NOVEMBER 6, 2006