360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

CMT AD SALES
Neil Holt
SVP, CMT Ad Sales
212-846-5522
Neil.holt@mtvn.com

Alex Angeledes
VP CMT Ad Sales
Los Angeles
310-752-8519
Alex.angeledes@mtvstaff.com

CMT

No other brand reaches the American heartland like CMT, America’s No. 1 country music network, now in more than 83 million households, where viewers are watching, surfing, downloading, texting, streaming, chatting, watching on demand like never before. CMT’s platforms are leading the way.

SIZZLING OPPORTUNITIES

For more than 40 years, music fans

have congregated on the shores of Lake Michigan in Milwaukee at the world’s largest music festival, Summerfest, for concerts celebrating the best of music from all genres. In 2006, CMT launched “CMT at Summerfest,” featuring country music’s best with three one-hour concert specials. And we’re back in 2007 with an even hotter lineup.

John Moran
VP CMT Ad Sales
Detroit
248-540-4895
John.moran@mtvstaff.com

CMT is on fire, launching new brand extensions on more platforms that give our audience access to CMT content on demand and around the clock.

create programming for our audience. We’ve become a leader and cultural icon in the country music world by creating opportunities for our viewers to interact with the music and programming they love. Our sponsors realize that by partnering with CMT, they are associating themselves with the authority in country music and rely on us to help them communicate their messaging to our active and engaged audience.

The CMT hit “Trick My Truck” is back with our edgy teams of expert fabricators. The

Chrome Shop Mafia completely overhauls the interiors and exteriors of well-deserving truckers’ rigs.

Rob McCall
VP CMT Ad Sales
Chicago
312-836-0694
Rob.mccall@mtvstaff.com

In the last year alone, CMT
introduced the all-music
digital channel, CMT Pure
Country; the broadband site,
CMT Loaded, which boasts
the largest country music
video library online; CMT
Films, a full-service film stu-
dio; and CMT Games, mar-
rying the best of the gaming
world and country music. In
addition, the network con-
tinues to grow its audience
on CMT.com, America’s No.
1 country music Web site;
CMT Mobile; and VOD.
At CMT, we don’t make pro-
gramming for a screen; we

Among CMT’s shows are (clockwise from top left): “Trick My Truck”; “Foxworthy’s Big Night Out,” with guests such as Sara Evans; and

“CMT Crossroads,” pairing stars such as Bon Jovi and Sugarland. tainment news to wireless • “Trick My Truck” drives customers on demand. traffic across all screens,

• CMT touches music lovers including CMT.com and across America with grass- CMT Loaded. In addition, roots, in-person efforts, the hit series now lives on including CMT on Tour, CMT Mobile and VOD. featuring headliner Trace • CMT has cheerleaders Adkins, and CMT Cross everywhere—on air, online Country, a 53-foot interac- and on mobile. “Dallas tive experience on wheels. Cowboys Cheerleaders:

• CMT’s weekly series Making the Team” is the “CMT Top 20 Count- highest-viewed content on down” and “CMT Insider” CMT.com. CMT launched bring fans the latest in an innovative campaign music and country music allowing fans to create news, whether it’s on their own commercial, and CMT.com, CMT Mobile, the winning spot will be CMT Loaded or Urge. featured on CMT. o

What’s the No. 1 country music video this week? You’ll find out on “CMT Top 20 Countdown,” a weekly show hosted by CMT’s Lance Smith. See all your old favorites— and discover new ones, plus interviews and world video premieres—every week on “CMT Top 20 Countdown.”

John Colucci Director, Online Ad Sales 212-846-6547 John.colucci@mtvstaff.com

Anthony Barton VP, CMT Integrated Marketing 212-258-7932 Anthony.barton@cmt.com

MAKING THE CONNECTION:

• CMT develops programming for all screens, such as the made-for-broadband series “MuzikMafia TV” and CMT Uncorked, which brings hot new country music videos and enter-

Great music knows no boundaries. “CMT Crossroads”

shows the far-reaching roots of country music by pairing country artists with musicians from other genres. Each episode will feature a different set of stars playing together, swapping stories and sharing their common love of music. Past episodes have featured Kid Rock and Hank Williams Jr., Elton John and Ryan Adams, and Bon Jovi and Sugarland.

PRODUCT

PLATFORM

DESCRIPTION

MARKETING OPPORTUNITIES

Linear channel

CMT, America’s No. 1 country music network, carries original programming, specials and live concerts and events, as well as a mix of videos by established country music artists and cutting-edge acts.

CMT’s linear service is the launching pad for all of the CMT branded-content platforms. With tentpole events such as the fan-voted “CMT Music Awards,” the “100 Greatest” countdown franchise or the new CMT Giants concert, CMT provides opportunities for brand/product integration, custom sweepstakes and original co-produced short-form programming.

Web site

Country music’s biggest Web site, CMT.com hosts news, music, exclusive album previews and more. CMT.com has grown 34% in usage over the past year, and users have been, on average, spending 25% more time on the site, per visit, since the launch of Loaded, the new CMT.com broadband offering.

CMT’s Web site isn’t just the No. 1 country music Web site, it’s also the definitive online source for all things country and your opportunity to have an immediate dialogue with the heartland. Maybelline discovered the power of the CMT online community through the “Unsung Stories—Born With It” song promotion. Custom on-air elements sent viewers to CMT.com to share their life experiences. Thousands of CMT.com users interacted with our Web site to submit a detailed essay about their life experience. One lucky winner had her life set to music by a pair of top Nashville songwriters.

Broadband

CMT Loaded is the largest broadband network designed specifically for country music lovers, with thousands of exclusive performances and interviews, hosted series, original productions, plus music videos. In October, CMT Loaded launched a new made-for-broadband series, “MuzikMafia TV,” exclusive to Load and only found on CMT.com.

CMT’s broadband offering is your direct line to the high-tech heartland consumers. AT&T used CMT Loaded and CMT’s Studio 330 Sessions to drive awareness of its AT&T Blue Room broadband music site. Using custom creative elements on-air and online, custom sweepstakes and a first-ever content sharing model, AT&T has seen traffic (and clicks) increase.

Digital channel

The all-music channel in more than 16 million households is designed to directly connect with the core country audience. CMT Pure country delivers the sounds and images of country music in its essential form.

CMT Pure Country focuses on the music and offers sounds and images of country music in its essential form, performed by the genre’s most authentic voices. The network is a breeding ground for consumers to sample both new and established artists, enhancing their country music experience, and your brand can now take advantage of this new CMT content platform.

Nontraditional media

CMT offers an impressive array of nontraditional and grassroots media, which can be custom-tailored to advertisers’ needs.

CMT can take your brand from the big screen through retail with CMT Films. For our first feature film, “Broken Bridges,” starring country superstar Toby Keith, Burt Reynolds and Kelly Preston, CMT joined forces with Ford. The partnership incorporated through in-film vehicle placement, custom on-air promotion supporting the theatrical release and retail promotions for the movie’s home video release.

M16

NOVEMBER 6, 2006