360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

NEW YORK John O’Hara Senior VP-General Sales Manager John.Ohara@turner.com 212-275-6930

LOS ANGELES Thalia Doherty VP-National Sales Manager Thalia.Doherty@turner.com 310-788-6826

CHICAGO Iris Lee Midwest Sales Manager Iris.Lee@turner.com 312-729-5971

CARTOON NETWORK

Cartoon Network is “Always On” for kids with multiplatform initiatives. “Re-Animated,” a “Billy & Mandy” movie and “Ben 10” follow a successful “Class of 3000.”

Cartoon Network continues to push its properties across multiple platforms, putting its biggest effort yet behind “Class of 3000,” the new series from recording superstar André “3000” Benjamin and kids TV producer Tom Lynch. Future Cartoon Network events, such as the live-action/animation movie “Re-Animated,” the animated movie “Billy & Mandy’s Big Boogey Adventure” and a two-week “Ben 10” event in spring 2007 will also be supported with digital content across every media platform.

the biggest stars in entertainment, so it’s the perfect property for this digital effort.”

“Kids are more connected and technology-savvy than ever before. They have broadband Internet connections, cell phones and digital music players, and they expect Cartoon Network to be right there with them,” said Jim Samples, exec VP-general manager of Cartoon Network. “ ‘Class of 3000’ focuses on music and comedy, and comes from one of

The multiplatform effort is driven by CartoonNet- work.com, one of the most popular kids sites on the Internet, with more than 5 million unique users per month attracted to its intense games, programming information and streaming video. The average visitor spends 59 minutes on the site, and CartoonNetwork.com was recently cited by Adweek magazine in its Website Hot List of the top 10 online performers of 2006, along with You Tube and MySpace. Its yearlong Foster’s Big Fat Awesome House Party game has attracted 5.6 million registered users since its launch in May.

“Billy and Mandy’s Big Boogey Adventure,” an original animated movie based on one of Cartoon Network’s most popular series, premieres in March 2007.

casts, games and music. Full- “My Gym Partner’s a length episodes will be avail- Monkey” and “Camp Lazlo.” able via the new Cartoon And new episodes of Network Video broadband Cartoon Network series are channel. Toonami Jetstream, available via video-on-its sister service, was demand, purchased from the launched in July and offers i Tunes Store and streaming streaming action-adventure on CartoonNetwork.com. All and animé programming. A these digital efforts provide huge hit from the beginning, sponsorship opportunities. it has delivered more than 35 million video streams to date.

eral sales manager at Cartoon Network Sales & Marketing.

The “Class of 3000” site will be home to exclusive online, behind-the-scenes programming, downloadable pod-

Major national cell phone carriers are on board with show clips from “Class of 3000” and exclusive mini-episodes of series such as

“Cartoon Network has long been a leader in the new media space, and with ‘Class of 3000,’ we’re bringing all our digital assets together in one massive effort,” said John O’Hara, senior VP-gen-

“Moving forward, for every major programming initiative, such as ‘Re-Animated,’ the ‘Ben 10’ mega-event and our movies, we’ll offer partners the custom promotions and powerful multiplatform sponsorships that reach kids everywhere,” added Phyllis Ehrlich, senior VP-promo-tions marketing at Cartoon Network Sales & Marketing. o

In Cartoon Network’s first foray into live-action movies, the real and animated worlds collide with the December premiere of “Re-Animated.”

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NOVEMBER 6, 2006