360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

BRAND MISSION

Be the pre-eminent entertainment brand serving African-Americans and consumers of black culture on a global basis.

TARGET DEMOGRAPHIC

African-Americans ages 18-34

DISTRIBUTION

83 million homes in the U.S., Canada and the Caribbean

LOCATION

Headquarters in Washington, with additional production facilities in New York and Los Angeles. Advertising sales offices in New York, Chicago, Detroit and Los Angeles

OTHER BRANDED ASSETS

• BET Digital Networks—BET J, BET Gospel, BET Hip Hop

• BET.com

• BET Mobile

• BET Event Productions

• BET International

BET NETWORKS

BET Networks excels each day as the leading producer of television programming geared toward the African-American audience. From its position of strength in television, BET has evolved its offerings into a multiplatform menu that maximizes the Internet dominance of BET.com and ignites the cutting-edge popularity of the new BET Mobile service to fuel a total-package entertainment experience.

SIZZLING OPPORTUNITIES

ADVERTISING AND MEDIA SALES Louis Carr President-Advertising Media Sales 212-846-5014 312-819-8615

BET Networks is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 83 million households, according to Nielsen media research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, the No. 1 Internet portal for African-Americans; BET Digital Networks—BET J, BET

Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment, including DVDs and video-on-demand; BET Mobile, a service venture into the lucrative world of ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution. o

Singer Beyonce (left) and rap impresario Jay Z are among the mega-stars who make the “BET Awards” one of television’s most-watched programs annually.

BET.com, the country’s leading Web portal for African-Americans, is loaded with specialized features and information, including a new broadband offering, BET on Blast, with exclusive content, music and graphics for the high-end user.

PLATFORM

BET

BET J

BET.com

PRODUCT

24-hour cable television network operated by BET Networks, a subsidiary of Viacom Inc. and distributed to 83 million homes in the U.S., Canada and the Caribbean

24-hour cable television network reaching more than 23 million homes in the U.S. and Caribbean and flag offering of BET Digital Networks

Flagship online offering of BET Interactive, subsidiary of BET Networks

DESCRIPTION

The most dominant African-American brand and cable television network providing entertainment, music and informational programming for African-Americans and consumers of black culture worldwide

The adult complement to BET, BET J is the only network dedicated to showcasing jazz music while delivering a menu of entertainment, lifestyle and cultural programming that mixes in classic R&B, festive Caribbean, vintage soul and today’s neo soul

A leading destination for African-American entertainment, culture and community, BET.com is an online property of BET Networks. In addition to extending the BET Network programming experience, BET.com offers an African-American perspective on music, news and everyday topics. Key channels include: Music, Entertainment, Videos, News, Women, Men, Health, Careers.

TARGET AUDIENCE

African-Americans ages 18-34

Primary—adults ages 25-39; Overall—African-Americans ages 25-54

• African-American adults 18-34

• Music-oriented youth 18-24 and teens

• Mature African-Americans 34-plus

MARKETING OPPORTUNITIES

National and local on-air advertising; branded element sponsorships at major televised events; in-pro-gram virtual advertising; grassroots marketing through consumer events; sponsored consumer collateral and product sampling; cause-related marketing and pro-social philanthropic initiatives

Extensive opportunities for brand integration in existing programming and original programs created for advertising clients; development of multimedia packages for comprehensive brand campaigns; BETJ.com integration including chats, Web pages, sweepstakes and banner advertising; and national on-air advertising.

Banner advertising; video advertising; sponsored content elements and applications; interactive promotions, contests and sweepstakes; consumer feedback and opinion polling

BET Mobile

BET-branded consumer wireless service application developed in partnership with mobile technology provider Motricity

New BET wireless service marketed under the BET Mobile brand, featuring popular ringtones, graphics, games, alerts and social networking features

Wireless customers using Cingular, T-Mobile, Alltel and AT&T Wireless service providers

Sponsored consumer interactive promotions and sweepstakes; downloadable graphics, music, ringtones and games; sponsored consumer promotions linked to BET televised programming; customized wireless user alerts

M12

NOVEMBER 6, 2006