360⁰ MEDIA GUIDE

SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

AT A GLANCE

Call us! Any of our representatives will walk you through the multiplatform opportunities at AMC.

NEW YORK Robert Marino VP, New York 212-382-5020

CHICAGO Dodi Bashan VP, Midwest Region Ad Sales 312-729-9353

LOS ANGELES Kim Woods VP, Western Region Ad Sales 310-998-9360

DETROIT Steve Wegienek VP, Detroit 248-526-0529

ATLANTA Lee Freedman Director, Southeast Region Ad Sales 770-431-6470

AMC

Now Playing Everywhere: The 89 million homes we reach are just the beginning of our story.

From small screens to wide screens and everything in between, we are broadening the way viewers experience the network while remaining committed to smart, contemporary entertainment that endures.

ings blockbuster and scored big on VOD. And, by creating a rich, multimedia environment online—showcasing extensive behind-the-scenes footage—“Broken Trail” was an unprecedented success for amctv.com and its sponsors.

Consider “Broken Trail.” Our first original movie was a rat-

In October, AMC thrilled fans everywhere for the 10th

For more information, visit sales.amctv.com

“Monsterfest X”: promotional integration with the release of “The Grudge 2”

PLATFORM

PRODUCT

DESCRIPTION

On-air

AMC Cable Network

Favorite films you know every line from alongside the hit movies of today. Original programming that brings the glam of cinema to the small screen. They are all part of AMC’s distinctive brand of enduring entertainment.

Branded Content

AMC/ amctv.com

A chance for advertisers to become a prominent part of the AMC experience. True partnership results in fully integrated, high-quality content that engages and activates our viewers.

Online

amctv.com Web site

From behind-the-scenes extras to rich-media fun, amctv.com gives you 2.0 access to your favorite movies and original AMC productions.

Emerging Media

AMC Anywhere: Mobile platforms

For fans who want it on the go, AMC expands to mobile, viral and multiple media platforms with short-form video, audio and downloadables.

Broadband

AMC Screening Room: Online video

From sneak peeks to “making ofs” and exclusive trailers, our enhanced broadband offerings add dimension and richness to the AMC experience.

VOD

AMC Anytime: Originals on demand

Play, pause, rewind, microwave the popcorn. AMC makes its industry-leading originals and key movie titles available 24/7.

Special Events

Client access to exclusive AMC Events

It’s the A-list. It’s the red carpet. It’s champagne and “It’s an honor just to be nominated.” Nobody covers Hollywood like AMC, from our celeb interview series to our awards season galas.

HD

AMC in HD

As vivid as real life, as compelling as AMC. Our HD offerings are transformative television— one-of-a-kind, enhanced cinematic experiences.

SIZZLING OPPORTUNITIES

(Quarterly, Fridays, 8 p.m.) Own Friday night on AMC! Our entitlement crosses platforms and delivers a customized sponsorship of our biggest movie night for an entire quarter.

"Broken Trail" Web site: Ford multiplatform integration

anniversary of our horror film franchise, “Monsterfest X.” The event offered cross-platform opportunities for advertiser integration including product placement, exclusive titles on VOD and broadband, and video syndication via amctv.com.

access to their favorite celebrities. With star power and production values rivaling those of on-air, “Celebrity Charades 2.0” will be the hottest show online.

(Sundays, 11 a.m.) Peter Bart (Editor in Chief, Daily Variety) and Peter Guber (CEO, Mandalay) take on Hollywood’s A-list every week. From the Oscars to Cannes, show off your brand in the studio, on location, on TV and on the Web.

Coming next to broadband is “Celebrity Charades 2.0,” AMC’s star-studded original series, produced exclusively for the Web. Visitors to amctv.com will get candid

These initiatives are just the beginning, as we roll out more rich, high-quality entertainment to more platforms. So don’t miss out as AMC goes into wide release, offering AMC programming and our partners’ brands across the array of technologies people live by today. o

(Wednesdays, 10 p.m.) Season 3 of our smart, cinematic original series offers custom marketing partnerships including integration to showcase your brand in the most stylish of multiplatform environments.

TARGET AUDIENCE

89 million homes and counting, boasting an appeal that delivers both adult men and women.

Movie and entertainment enthusiasts voraciously consuming content both on-air and off-channel.

MARKETING OPPORTUNITIES

One-of-a-kind marketing solutions that make an inspired connection between story and sponsor. Opportunities abound in our successful franchises, series, branded blocks and movie events.

Your brand writ large on-air and online. It’s product placement taken to another level. Think subtle, but powerful.

Tech-savvy and brand-loyal, our Web audience consists of entertainment enthusiasts and celeb worshippers who want to play, interact and learn more about AMC programming and our sponsors online.

Entertainment and technology junkies who just have to have it now, from the latest scoop on their favorite stars to what’s showing on AMC tonight.

Insatiable TV lovers who want short-form content inspired by AMC’s vast on-air slate, as well as those seeking a more interactive, high-quality entertainment experience online.

Our VOD viewers want to see their favorite AMC programming at their own pace. Reach AMC’s entertainment enthusiasts via the shows and movies they’ve invited into their busy lives.

Industry insiders and movie buffs looking for an experience that is 100% Hollywood and also 100% uniquely AMC.

Rich media such as games, interactive maps, video and expandable units, as well as adverto-rial, sweepstakes and entitlements. Need we say more?

The flexibility of mobile and viral marketing meets AMC’s topnotch content. Advertising partners benefit from reaching consumers via the many technologies they live by today.

Your streamed commercial units, takeovers, billboards, pre-rolls, leave-behind units, vignettes and bumpers will reach viewers who are looking to connect with AMC and your brand.

Own it: Our VOD sponsorships—interstitials, presenting opens, custom messaging and billboards—allow you to form a one-on-one relationship with our viewers.

Borrow Hollywood for a night and align your brand with the biggest names in showbiz, via on-air/off-channel sponsorship platforms, VIP access and customized marketing programs.

Entertainment purists who want the best out of life and invest in the latest technologies to get the best out of AMC.

Showcase your brand in a way it’s rarely seen, and partner with AMC’s distinctive brand of enduring programming.

M10

NOVEMBER 6, 2006